Guateke Keler
We worked on the identity of Guateke Keler 2023 where we made from the outdoor campaign proposal filling the city and all its corners with music to the identity of the event itself and all its supports.
Palentino Madrid
The Palentino bar in Madrid was considered one of the most traditionaland classic bars in the Malasaña neighborhood in Madrid. One of the last thatcontinued to maintain the prices and customers of a lifetime. CastoHerrezuela, its founder in the 1940s, who passed away in 2018, had beenbehind the bar for 60 years, serving his typical beef pepitos and cañas.
Alex de la Iglesia and Andrés Calamaro or Manu Chao have passedthrough this bar to record videoclips of their songs for his film 'El Bar'.
In this identity proposal, handmade printing elements such as stamps andsilkscreen printing were used to give charisma to its image. No elements thatwere not or could not be in Casto's bar were thought of at any time.
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